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How to Find Out Who is Linking to Your Website

Hard-core link analysis can seem technical and geeky if you're new, but don't pick up the slide rule just yet! Free automated tools like Yahoo Site Explorer actually make link analysis as simple as clicking a button.

Your goal is to quickly determine who's linking to your competitor so you can replicate as many of your competitor's high-quality links as possible. Yahoo Site Explorer (YSM) can evaluate links just to a site's homepage or to any other single page on the site, or view all the links to all the site's pages at once. You can also view links just from other sites, or include links from the internal pages on site you're evaluating.

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