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March 13, 2005

Yahoo Forcing AdSense Innovations?

Rusty Brick point out a recent patent that may indicate that Google is looking into ways to let AdSense publishers block ads by keyword.

Likely this will come to pass, and will be amongst the first of many innovations we'll be seeing from AdSense as it prepares for the entrance of Yahoo Search Marketing Solutions (YSMS) into contextual marketing. As reported in a recent column from internetnews.com:

Search engine marketing consultant John Krystynak said there's opportunity for Yahoo to grab advertisers from Google if it can do a better AdSense.

"Yahoo might have the ability to catch up by executing on some of the things Google doesn't do very well," he said.

For example, according to Krystynak, publishers have little control over what Google AdSense ads show up on their pages, nor do they know what advertisers are paying for clicks.

Andy Baio first noticed that a few Yahoo employees were running trail ballon contextual ads here and here. It's since been confirmed by siliconvalleywatcher.com.

To keep up with the latest, be sure to get on Yahoo's publisher mailing list.

This is something I really look forward to. I've been feeling like a persona non grata with Google since I switched this blog from Blogger to Movable Type a few weeks ago. At least Yahoo's still treating me well.

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