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July 15, 2006

AdWords Lets You Browse Sites to Target (with Traffic Stats)

For some time now, AdWords has let you target your ads towards specific sites, as well as exclude sites from showing your ads. Now they've just added a feature that lets you browse specific sites by category, as well as see estimated daily traffic impressions per day and whether or not they are set up to show image ads.

Here's a screeen shot from some of the site's featured in their "Internet" category:

adwords site targeting

The green arrows indicate sites that offer image ads. There's some pretty popular myspace resource sites in that list. And asiantown.com, with a PageRank 2 and 500K+ page impressions per day gives you a pretty good idea of what people are talking about when they say focusing on PageRank is pointless.

If you were able to search by site, rather than just browse by category, this would be a great competitive intelligence tool (more accurate than Alexa, particularly for non-tech sites). I also imagine it's just a matter of time before Google begins to set minimum bids on the content network by site, according to volume and estimated quality of traffic.

See the Google FAQ, Official Blog, and Philipp Lenssen for more.

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