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June 22, 2006

How Much Traffic Does Digg Send?

We all know getting frontpaged on Digg can send you large amounts of traffic in short order. How much likely varies a bit depending on the topic, but you can get an idea if the page uses a publicly available stat counter.

Here's a recent story about the after effects of Google banning that site that reportedly had 7 billion spam pages indexed.

The page in question is http://www.webmaster-headquarters.com/Spammers/

Submitted 8 hours 42 minutes ago, it's got 981 Diggs. Here's it's current traffic stats:

So in 8 hours 42 minutes Digg sent this site 16101 visits, or close to 31 visits a minute. Not an overwhelming amount of traffic, but not too bad. And tons of YPN ads and a big casino pop-up on the homepage shows me they're not wasting it. Decent guerilla Internet marketing; hope they make some money.

(That number represents pageviews for that page, and assumes all that page's traffic is coming from Digg. It's not prominently featured anywhere else, so it's a fairly safe assumption to assume that it's nearly all Digg traffic and pageviews ~= unique visitors.)

In a week or so we'll be able to see how many links they got, which is where the real value lies.

The way some people in that Digg thread are congratulating Google for hand-removing 7 billion pages that never should have been there in the first place really opens your eyes to how naive some people are about this stuff. (Yeah, maybe Matt's right about that number being exaggerated a bit due to a site: search glitch. Whatever, it was a lot of freaking pages any way you look at it.)

Update: LOL, so much for making money off that traffic (still, the real value's in the links).

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