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February 16, 2007

PPC in GTA? Google Buys AdScape

$23 million for Adscape Media today. They place ads in video games, kind of like how you can see Carmella Soprano buying SnackWells or Oprah giving away Pontiacs.

Interesting medium, though likely to be out of the reach of most smaller advertisers. And maybe you don't really want your ad as the backdrop to Carl Johnson beating a hooker to death...