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July 17, 2005

Yahoo! Search Marketing Workbook Released

A few interesting bits spotted via SEOBook today.

First, the Yahoo! Search Marketing Workbook has been released. You may remember the old Overture Workbook, which disappeared a while back while Yahoo was making the Overture/YSM transition.

It's a PDF download, and at 101 pages, it's going to take me all day to read it, at least.

Yahoo! Search Marketing Workbook (PDF)

Also, Google released a couple of patents recently:

Systems and methods for direct navigation to specific portion of target document

Systems and methods for improving search quality

And there's this from Cornell:

Optimizing Search Engines using Clickthrough Data (PDF)

Assuming that you have nothing to do for the next two or three days, you should be able to get through all this. I'm at least gonna try.

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