email: ebobnar at gmail.com

Affordable SEO Consulting for the Results-Oriented Online Business.

Welcome to my blog. Here's a list of my best posts, as well as a complete archive of everything I've ever blogged about.

« Another Episode in the Autolinks Saga | Main | Will Blogs Still Matter When Everyone Has One? »

March 1, 2005

Yahoo to Waste Highly Branded Overture Name

In move of questionable necessity, Yahoo will be renaming Overture as Yahoo Search Marketing Solutions.

After throwing away years of branding the Goto name in order to switch to Overture, we now see the same thing happening once again. I guess there's a good reason as to why this was necessary, but I'm hard pressed to find it. I mean, not only was the Overture brand widely established, but it sounds a heck of a lot better than something stale like "Yahoo Search Marketing Solutions".

Ah, well. Not my company, so I can't get too worked up.

Other than the name change, it looks Yahoo will also be launching an Advertising Solutions Center to better market their products.

Check out the official press release.

Like this article? Get lots more by subscribing to my feed.